The business activity of Juri and Omar Chiossi started in the early nineties with a craft workshop that produced men's shirts. Thus ,the Sottovento company was founded and they started to retail using their own brand. The first collection of men's shirts was characterized by refined, highest quality fabrics and an attention to tailoring. Since its foundation, the core competencies of the company have been great attention given to the search for fabrics and to innovative processing methods and production processes that clearly highlight the specialized know how of the brand.At first the company has become very popular on the Italian market and then it has grown internationally. In 2000 "Camicettasnob" was founded: it's a collection of women's shirts that not only creates emotions and a refined image,but it is also focused on the search for finishing touches and modelling. The claim of the product , being "Snob", can be found both in the glamour of the basic chic proposals and the creative originality of the collections. Wearability in line with the evolution of style and the new trends.